How to set up an Etsy shop, Part 2

Shop Profile
Public Profile
Shop Settings
Shop Title
Info & Appearance
Banner and Avatar
Facebook, Twitter
Shop Announcement
Shop Policies
Change Shop Name
Shop Languages

Once you are registered as an Etsy user, you can begin to list, market, and sell your goods online!

You will want to write up a shop profile for your customers and all shop viewers.  It seems as though a lot of buyers like to know that they are purchasing their merchandise from someone with a profile.  It gives viewers the sense that you are really operating a legitimate shop.  It doesn't have to be especially long, but it should include information as to what you make and/or sell on Etsy.

To find the shop profile section; first sign on to your shop's page, then on the top right side of the page you will see a few links, next you will need to click on the link Your Account.  From there you will find, on the left side of your page the link Public Profile.  Once you click on the link you will be able to add your profile (in the "about section"), your profile picture (your shop's avatar), and other information.

Next you will want to go back to your shop's home page, and once again on the top right hand side of the page click on the link that says "Your Shop: *********".   Once you click on that link, look on the left hand side of your page and look for the section called Shop Settings.  Click on the link,  Info & Appearance.  In the section that says Shop Title, you will want to write a very short description of what you sell in your shop.  This little section is very important since it will show up in google search results!

You will see that on this page you will be able to add your shop's banner.  For those who don't know what a shop banner is...  click on the link to our Harrach Glass Etsy shop here and you will see our banner (as shown below) at the top of our page.

On the page How to set up an Etsy shop, Part I, we have included the size and other information showing how to create your own shop banner and avatar information.

You will also be able to link your Etsy shop to Facebook and Twitter on this same page.  This is an excellent way to get people to look at your shop, especially if you have a Facebook fan page.  We feel that having your shop linked to at least one of these social networks will bring in a lot more shop views thus, possibilities of more sales!

The shop announcement section is used to give your customers added information like sales and misc, yet important info.  This section will also show up in google search results.

On the top of the page you will see a tab link to Sections.  We use our shop sections feature to break down our shop into categories.  We sell jewelry, glass art, various supplies in our shop so we have created various sections to allow customers to find our merchandise easier.  We'll get more into sections later.

Next to Sections, you will find the link to Shop Policies.  It is advised to have a written payment policy and return policy.

The Change Shop Name allows you to change your shop's name although we advise our readers to stick to their original name due to name recognition.

Last there is the Shop Languages section which will allow your shop to be conducted in more than one language.  It is an excellent way for bi lingual shop owners to get a lot more shop exposure!